Campaign Assessment –
Snapshot: Choose a recent national campaign (something that has been in the national media in the past 12 months) that includes integrated strategies—PR, advertising, social media, and digital. Summarize the campaign and critique it in terms of its approach, style, and effectiveness. Be an objective analyst—don’t be a cheerleader. Pretend you’re writing as a critic for the New York Times or a major trade publication in PR or advertising.